DENSO Vision 2015

1. Achieving Our Goal

"Consideration" and "Fulfilment"

We will contribute to the achievement of a future automotive society where there are fewer worries about environmental hazards and traffic safety.

2. Action Principles

Sharing DENSO Spirit, we will make it the basis for achieving our Goal.

DENSO Spirit is company assets we have cultivated since its founding, and condenses into Advancement, Reliability, and Knowledge and Strength of the DENSO Group.

3. Basic Strategy

[ Technological Development ]
I. Leading an Era by Offering New Value

Product Development Based on Research into the Future of the Automotive Society

Promoting technological development primarily focused on the environment and safety

New Business Development that Will Generate Dynamic Thinking and 'Incubate' New Business Ideas

Fostering dynamic thinking and seeking new business development

[ Business Operations ]
II. Localized Business Operations Enabling Higher Reliability

Our Way of Manufacturing that Deepens Our Reliability Worldwide

Consolidating the foundation of our global competitive edge by globally sharing the DENSO Way of manufacturing

Business Operations that Adapt to Each Region while Adopting the Best Attributes of Each

Practicing manufacturing adapting to each region and business operations in harmony with each region

[ Management and Human Resources ]
III. Create an Evolving Corporation Based on the Global Wisdom of the DENSO Group

Management of DENSO Group Companies through a Framework of Collaborative Autonomy

Developing a management system which enables on-the spot management decisions

Encourage Associates who Constantly Strive to Innovate and Create

Supporting activities which produce team creativity utilising individual talents

4. Slogan

“Beyond All Expectations”

The slogan encompasses our driving passion to surpass our previous achievements and break through the limits previously drawn around us.