QR Code

QR Codes are matrix type codes developed to accomplish three primary goals;

  1. fast, multi-directional scanning
  2. achieve high capacity storage within a small area
  3. portable information at your fingertips

How do they work?

QR codes can be read by the camera in most mobile phones. Once they are scanned, software deciphers the encrypted information and initiates a response. This response can involve either directing the phone to a website, providing the user with information stored within the code or instigating an event. In any case, it eliminates the need to search for content and provides direct access to information.

What is it used for?

  • Advertising
  • Competitions
  • Business cards
  • Social networking (Facebook , Twitter, etc.)
  • Branding
  • Ticketing/registration
  • Campaign tracking
  • File access
  • Statistics
  • Logistics/parts tracking
  • Marketing
  • Payment
  • Reminders/updates the possibilities are endless.

In fact, Louis Vuitton & Takashi Murakami have created a designer QR code just for the beauty of it!

In a nutshell

  • QR Codes can hold over 200 times the data of a regular bar code and have over 30 fold increase in recording density
  • 360 degree multidirectional, high speed reading - no need to align the reader to the code, simply point and scan
  • Dirt and damage resistant - data redundancy ensures that the code can be read if part of the code is missing or damaged
  • Warp resistance - code can be placed on a curved or warped surface
  • Encode different language format - supports other languages character sets such as Japanese, Chinese, etc.
  • High capacity space saving printing using less space, less ink and less intrusion for marketing space
  • Linking function - one QR Code can be divided into 12 QR Codes

How much does it cost?

Scanning the codes costs nothing however, since some codes have a web link to prompt mobile browsing you will need to confirm access cost with your communications provider.

Whats next?

DENSO have recently released the Security QR Code (SQRC). Any QR Code enabled device can read QR Codes therefore SQRCs were developed to meet the growing demands for the secure transportation of data with the product. Confidential information is code key encrypted and combined in the QR Code. This means that the QR code can still be read by general readers, but the encrypted data is protected and only accessible using a special reading device with the same SQRC code key.

Not only for phones

As the developers of QR Code, DENSO data capture solutions are best equipped to get the most out of your QR Codes. They have faster, more accurate read rates and are known throughout the industry for their quality and durability. Ask DENSO which solution is best for your application.

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