DENSO Spark Plugs in the Aftermarket


CoolDrive Distribution has become the first national aftermarket distributor for DENSO spark plugs.

Long regarded as a premium product, DENSO spark plugs are well-known as original-equipment on various Toyota, Ford, General Motors, Mazda, and Land Rover models.

Now, DENSO has moved into the aftermarket, partnering with CoolDrive to establish massive national distribution. “This is an exciting time at DENSO with new products such as the TT spark plug range being launched into the Australian market,” David Wilson, DENSO Aftermarket Sales Manager said. “CoolDrive has a solid and respected standing in the aftermarket with resellers, specialist and general repairers, and we’ve already worked closely with the CoolDrive team for many years, so we are proud to partner with them as our National Distributor for the DENSO TT range.” Very competitively priced against other long-established aftermarket brands, DENSO spark plugs offer superior performance, OE quality and product versatility, enabling its range to fit all current vehicle applications.

First offering from CoolDrive is the revolutionary DENSO TT (twin tip) nickel & iridium spark plug range with a consolidated 34 individual parts in comparison with its rival’s 620 parts – making part ordering massively simpler and requiring a significantly smaller parts inventory and therefore customer cost outlay.
Additional DENSO non-TT spark plugs will shortly be added to the CoolDrive range, covering many original-equipment fitments not serviced by its rivals.
Backing up this big push into the aftermarket, all of DENSO’s spark plug resellers will be listed on the CoolDrive website, together with helpful product and technical information, and with no log-in required, the information will be readily accessible to all.

CoolDrive has also produced two handy new 2015/16 DENSO Spark Plug catalogues, one version CoolDrive branded for workshops and the other DENSO branded for resellers.
Individual product range brochures will also be available as new DENSO products are added to CoolDrive’s offering.

DENSO spark plug racks are available from CoolDrive, to customers who support the program.
CoolDrive is one of Australia’s largest automotive parts distributors with a comprehensive range of automotive air conditioning, electrical, engine cooling, engine management and performance products. CoolDrive Distribution is 100 percent Australian owned and operated, and has 18 branches Australia wide.
For further information: Phil Awramenko
Category Manager – Engine Management
CoolDrive Distribution
(03) 9896 7300