DENSO Announces Motorsport Sponsorship Plan for 2008

01/03/08

DENSO Corporation has announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world's top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.

"We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams," said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. "Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies."

DENSO's sponsorships include:

 

FORMULA ONE WORLD CHAMPIONSHIP (F1)
DENSO will support Panasonic Toyota Racing as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs, radiators, oil-coolers and alternators to the F1 car.

Team : Panasonic Toyota Racing (Germany)
Car : Toyota TF108
Drivers : Jarno Trulli, Timo Glock 2007
Records : 6th place (Constructor Standing)

 

WORLD RALLY CHAMPIONSHIP
DENSO will support the Subaru World Rally Team as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs and sensors for the engine management system of the WRC car.

Team : Subaru World Rally Team (England)
Car : Subaru Impreza WRC2007
Drivers : Petter Solberg, Chris Atkinson 2007
Records : 3rd place (Manufacturer Standing)

 

SUPER GT
DENSO will support TOYOTA TEAM SARD as the main sponsor for the second consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the GT 500 class. DENSO's engine management systems, spark plugs, starters, alternators, radiators, oil coolers and various types of sensors will be installed in the DENSO DUNLOP SARD SC430.

Team : Toyota Team Sard (Japan)
Car : Lexus SC430
Drivers : Toranosuke Takagi, Andre Coute 2007
Records : 15th place (Team Ranking)

 

ROAD RACING WORLD CHAMPIONSHIP
DENSO will support the LCR Honda team for the fifth consecutive season. DENSO will also continue to supply spark plugs for the Honda MotoGP motorcycle (RC212V type).

Team : LCR Honda (Italy)
Car : Honda RC212V
Drivers : Randy de Puniet 2007
Records : 11th place (MotoGP Class)